MTV gives Obama the cold shoulder

From the New York Post:

President Obama’s re-election campaign wants to connect with young Americans and reached out recently to MTV for help -- but the cable network turned them down, sources tell The Post.

The president’s Get Out the Vote campaign... concerned the high unemployment rate of the so-called millennial generation would turn them off to their candidate, asked the network of “Jersey Shore” about helping to supply them with ideas on how to deal with their, er, situation.

MTV Scratch... works across all the MTV Networks and helps marketers such as General Motors and Dr. Pepper understand the mind-set of young people...

“The youth initiative is having trouble with big donors and youth votes,” said a person familiar with the discussions. “They asked, ‘Can you tell us how we should be talking to them?’ ” one source noted.

Viacom’s unit took a few weeks before getting back to the campaign to decline its invitation, saying that it doesn’t do political work.

Sources familiar with the campaign’s efforts said it didn’t try to hire MTV or MTV Scratch. Executives at Scratch had no comment.